Email List

Look no further Compass Solutions is here to give you all the free advice so you can feel more confident about SEO, Marketing & Web Design.

Email List Building

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Hey, it’s Johnny with Compass Solutions seems like your interested in some free ideas on growing your business by creating an email list. By using some of these free marketing tactics you can grow your email list to BIG-numbers.

 Make It Easy to Sign Up for Your Emails
This may seem like a no-brainer, but you’d be surprised at how hard it is to find a signup link on some websites. Make sure to display your signup form prominently with a strong call-to-action (CTA), and don’t be afraid to feature it in more than one place. Some other high-converting places to consider include for you signup link.

 Offer Something in Return for a Sign-Up
New visitors generally need an incentive to leave an email address, but returning visitors to your site are 10 times more likely to leave an email address. That said, to grab those new visitors, offer a freebie such as a discount or an insider’s guide to encourage people to subscribe. Offering gated content (content you can only access after signing up) is a common strategy among marketers looking to generate qualified leads.

Just remember, it’s key that you clearly communicate what you’re offering and why it’s valuable enough for someone to hand over their email address in exchange. For gated content to work, and so the person who just signed up doesn’t immediately unsubscribe, it has to provide value and it has to deliver on what you’re promising. This keeps users engaged and turns them into loyal customers quickly.


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 Promote Your Email

Newsletter on Social Media
Most email marketing services like MailChimp offer Facebook integrations. You can create a form within the mail client, sync it up to Facebook, and it will create a tab on your Facebook page. People who like your page can subscribe on the spot, without having to visit your website.

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Another way to promote your newsletter on social media is to share the most recent edition. Giving users a way to see what they’ll be getting when they sign up is a great way to get them on board as subscribers. Even the occasional tweet, post, or snap doesn’t hurt either.

Post in relevant Facebook groups
The same goes for posting in various Facebook groups. There is a Facebook group for pretty much everything today, and they are a great place to interact with people who could be interested in what your business has to offer.

When you want to post in a Facebook group, you need to find groups that are relevant to your business and your product. Thus, if you’re in the training equipment business, you can find fitness groups where people discuss training and fitness.

Rember testing and optimization is the key. It’s easy to market to those who already know and like your brand, which is why email marketing is such a powerful tool. It gives you an opportunity to engage with your customers regularly and helps them stay “in the know,” a feeling they’ll reward you for by coming back to your site again and again.

Sure hope you enjoy these free tips. If your interested in getting free help or have any question feel free to shoot an email.