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SEO GUIDE 2018

So we’re halfway through 2018 and here’s what we know about the future of SEO.

Is SEO Still A Thing? Yes, But search engines like Google are using a newer algorithm and AI (Artificial Intelligence) to combat older and outdated SEO tactics.
But totally still a thing.
What do we know about the recent changes?
Penguin is a codename for a Google algorithm update that was first announced in late April 2012. Since penguins unveiling it’s aimed at decreasing search engine rankings of websites that violate Google’s Webmaster terms.

COMPASS SEO GUIDE FOR 2018

On page fundamentals from the previous years still, apply using these tips will give your sites the best fight against the new changes. Click here to see what’s needed on page.

  • Content- is king in 2018 don’t expect to have terrible content rank google isn’t having it with the new changes to Hummingbird algorithm. Focus on a single niche and make sure content on page is super thorough. Create content in the form of video and all the way to flowcharts.
  • Optimize- your title tag and your meta description. Snippet Length Increase  —  November 30, 2017  up to 300 characters from the previous 155 (almost doubling).  We generally recommend writing meta descriptions between 50–300 characters.
  • Site speed– Having a fast loading site doesn’t improve your rankings but you can bet if your site loads slowly you’ll be penalized by our friend google. Recommendation try out this free chrome extension Lighthouse all in one audit tool.
  • Community– Building your online presence and managing your reputation is a must in 2018. Google is cracking down on some backlinks so don’t expect to go out and create a bunch PBS to rank. It might end up hurting you more than helping. Try creating a community around your niche and drive organic searches to your pages.
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