SEO/Marketing


 WHAT IS SEO?

 

SEO the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to popular search engine’s  algorithm

 This can be divided into two different categories:

  • on-page SEO– are all the things you can influence on your own website. All kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. The structure of your website, your site speed and the content of your site are other important on-page SEO factors
  • off-page SEO. Both are crucial for a successful SEO campaign, off-page SEO factors are a bit more difficult to influence, though. The most important off-page factor are the links to your site. The more (relevant) sites link to your website, the higher your ranking in search engines.
 Fun Facts
Well, the majority of web traffic is driven by major search engines like Google, Yahoo, & Bing .
Social media is able to generate large numbers of visits to your website. By creating a community on a social media page you practically have millions of people to reach

 

 


Compass Solutions SEO Carrollton Georgia.

Time to have the talk? Whats local SEO. WHy do you need it?

SEO

  • Local SEO: driving website traffic and conversions for a specific location. Local SEO is service and location specific.
  • Quicker and Easier: optimized local citations (business directories), map listings and relevant content to increase visibility.  Growing visibility in your local area, typically will take 3-6 months depending on your industry
  • Less Competition: ranking in your local market is typically less competitive. You’re only trying to compete with the companies nearby who provide similar services, as opposed to competing with everyone everywhere that provides the same services.
  
Compass Solutions SEO Carrollton Georgia.

Why you need SEO! here are some fun facts brought to you from your friends at Compass Solutions SEO Carrollton Ga   


SEARCH ENGINE MARKETING

Search engine marketing is essentially purchased or “rented” traffic through online ads FaceBook and Google that involves the promotion of a website by increasing their visibility and traffic to one’s site.

Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions) *
    Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.